Bulk Pack For Huge Savings in Display Fulfillment & Kitting Costs

Display fulfillment and kitting projects often require products packaged in their primary package, to be placed into an assembled display.  Likewise, kitting projects require packaged products to be combined and placed into a shipper carton.  Both processes require removing product from a container, typically a master carton.

Surprisingly, the quantity of product packed into this container/master carton has a big impact on the cost of fulfillment and kitting projects.  Consider that opening a master carton, removing product and breaking down the carton for recycling takes about 36 seconds.

While at first glance 36 seconds seems inconsequential, this is where the carton quantity has an impact.  Since it takes 36 seconds to open, remove and discard a master carton, these seconds become fixed.  Whether we are removing 3, 12 or 25 parts from a carton, it still takes at least 36 seconds to perform the product removal process.

Working with the assumption that 36 seconds is a fixed process time, the method to determine the product cost is to distribute process time evenly over the carton quantity. For example, if the carton quantity is 3, then divide 36 seconds by 3 parts equaling 12 seconds per product.

Carton Quantity

3

12

25

50

Removal Process Time Per Product (sec)

12

3

1.44

.72

Next, multiply the seconds per product times a fully burdened labor rate.  For example, 12 seconds times a $30/hr equals $.099 per product.  Therefore, the cost for simply removing one part/product from its secondary packaging is about $.10 per part.

Carton Quantity

3

12

25

50

Removal Process Time Per Product (sec)

12

3

1.44

.72

Cost per Product – $30/Hr Labor Rate   ($) $.10 $.025 $.012 $.006

Now, if the a finished display requires 50 parts per display, then the cost per display for simply removing the product from its carton is $5.  This chart below illustrates the impact carton quantities have on display fulfillment costs.

Carton Quantity

3

12

25

50

Removal Process Time Per Product (sec)

12

3

1.44

.72

Cost per Product – $30/Hr Labor Rate   ($)

$.10

$.025

$.012

$.006

Cost per Display – 50 Parts/Display ($)

$5

$1.25

$.60

$.30

To determine the cost per display project, multiply the order quantity 500 times the cost per display.  For example, 500 times $5 equals $2,500. The chart below illustrates the removal cost based on order quantity and the potential saving of bulk packing product for display projects.

Carton Quantity

3

25

Cost per Display – 50 pieces per Display

$5.00

$0.60

Cost per display order – 500

$2,500

$300

Cost Saving For 25 Carton Quantity

$2,200

 

Furthermore, bulk packing products that are going into display projects, reduces the amount of cartons needed, which reduces secondary packaging costs while reducing waste and garbage removal costs.  The chart below demonstrates the opportunity for material and waste reduction.

Carton Quantity

3

25

Product needed to fulfill display 50*500

25,000

25,000

Cartons per pack-out quantity

8,334

1,000

Material Saving For 25 Carton Quantity

7,334

 

Obviously, there are additional steps to a fulfillment process than simply opening, removing and discarding the secondary packaging of a product.  However, a simple change in secondary packaging quantities has the potential for huge labor, and material cost savings.

The USPS Price Increase and What It Means For Your Business

By Summer Seidenkranz, President of National Refund & Marketing Services, Inc.

July 6, 2010, the United States Postal Service (USPS) proposed a price increase to the Postal Regulatory Commission (PRC) to change rates effective January 2, 2011. The proposed increase is above the rate of inflation, spurred by the ongoing recession that has rocked the economy, which coupled with their eroding customer base and the flight to electronic alternatives, has left the USPS with a $7 billion projected shortfall for fiscal year 2011.

All businesses should carefully consider the impact of this proposed increase. The highlights as presented by the USPS include a moderate 2-cent increase in single piece First Class mail (4.5%) and introductions of Reply Rides Free and Saturation Mail incentive programs. Doesn’t sound too bad, does it? Dig a little deeper and you’ll find alarming statistics for the business mailer.

If you mail catalogs, the increase is over 5%. Postcards will increase over 7%; periodicals (magazines) face an 8% increase, and Standard Mail parcels face a whopping 23% increase – and a direct mail unsolicited parcel will be assessed an average 14% higher cost than a solicited package with the exact same contents.

What can you do? While eliminating it from your bottom line is not possible, there are several ways to mitigate the increase.

• Work with an experienced fulfillment or mailhouse that can guide you to the best rates. Their technology will provide you with the lowest postage possible.

• When you’re planning a mailing, engage all parties from the beginning. Packaging/mailing optimization works best when applied at the development stage of a project, and understanding shape-based pricing is critical.

• Clean your mailing lists – there’s an additional reason beyond the required NCOA processing to keep your lists current and clean – every duplicate or undeliverable piece mailed is money wasted.

• Drive your customers to your website for additional detail – mail that letter and sell sheet, but don’t include the 12 page report…post it on your website and provide the link in your letter and you’ll save by minimizing the weight of your mailpiece.

• Consolidation of mailings will drive deeper discounts and faster delivery.

The PRC will issue a ruling 90 days from the July 6th date. The increase can be accepted, rejected or modified, but industry experts are preparing for an increase – and so should you.

____

Summer Seidenkranz has over 30 years of experience in the fulfillment and mailing industry, and is the President of National Refund & Marketing Services, Inc. Summer can be contacted at summer@nrmsinc.com.

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